Planning your Marketing Strategy by Email

Do you currently have an email marketing strategy? Several years ago, my idea of such a strategy to send an email anytime we needed a little boost in sales. Once we have developed an email marketing strategy, we have sent several mails at regular intervals, resulting in greater long-term increase in sales.

Planning your e-mail strategy should coincide with your overall marketing strategy. If you have a great campaign, you will most likely send an email about it. When you coordinate all your marketing efforts and you will see they are much more successful.

Determining your primary purposes
His strategy email marketing depends on the type of site you have. An e-commerce site e-mail messages sent separately to the email content sent from a website or blog. Each site is different, with different objectives. Note the different objectives, and how they might affect your marketing strategy by email.

Lead Generation
You can start a & campaign, which defines a series of automatic responses from the moment a visitor subscribes. You can send weekly or monthly e-mails every day in a specific set of a campaign to build confidence and eventually generate leads.

Product Sales
An e-commerce company can send emails promoting products at key points throughout the year as major holidays, the holiday season, or seasonal products arrive.

Website Traffic
Content sites and blogs often want to generate traffic to their website again. You can send a weekly newsletter View most popular articles or posts from the previous week, or an article and ask for feedback in the comments of your website.

It is very possible (and likely) that the time you have more than one goal with your e-mail marketing. Although the content of a site might want to sell a product, or perhaps to promote a product through an affiliate program.

Develop a calendar of Email Marketing
Planning your schedule is one of the most important tasks of your marketing strategy by email. Not knowing when you send emails you do when you send & time (which is rarely). Each January, the company is recovering from the crazy holiday season, we sit down with a calendar and a plan for our e-mail marketing for the entire year.

You can plan your strategy for e-mail in a calendar application like Google Calendar, or by a simple spreadsheet. We put the e-mails on a calendar, then go back and add them to a spreadsheet with all our marketing efforts.

Of course, some marketing campaigns by e-mail are not necessarily on a schedule. It is impossible to always know when you have a great new ones, so be sure to leave some unsolicited e-mails throughout the year.

Consider the timing requirements
It is easy to sit, creating a calendar and fill it with dates for sending email newsletters. With all the holidays, regular promotions, and spontaneous emails, you can send an email a week or every two weeks, but should also consider the time required to actually create, edit, test and send each e-mail. If the email campaign that means it takes three hours and send you a week, should give three hours of their time each week for email marketing. I not saying it is wrong at all (in fact, quite the opposite), but has yet to take into account this time.

Postpones Avoid
If you have an e-mail Wednesday morning at nine o'clock, do not wait until seven in the morning and start working on it. It s amazing what can be put up at the last minute of overtime. Attempt to obtain e-mail have made at least one day ahead of schedule, and the use of e-mail marketing software for planning to send the desired date and time. So when the inevitable happens, you can still send in time.