Meta Tags
When people refer to meta tags, they are talking about the meta description and
meta keyword tags. Some search engines may display the meta description as part
of the search results, but the meta keywords tags generally does not appear in
search results.
What do the Meta Tags Look Like?
Meta Keywords Tag:
The meta keywords tag is not supported by many major search engines. While it is
important to choose the correct keywords for your page, the meta keywords tag
itself is not used by many top SEO experts.
Mike Grehan interviewed Jon Glick (of Yahoo! Search) and asked him about the
meta keyword tag. Jon stated that the meta keyword tag is used to include a page
among a subset of search results, but is not used in determining the relevancy of
that page for the given search term.
If a word does not exist on a page and is not in any of its inbound linkage data then
search engines such as Yahoo! may not know to include the page in search results
unless it exists in the keyword tag. I usually do not use the meta keywords tag on
my pages (as it is not usually very important), but it can help you out some if there
are many different ways to say your product names.
If you use the meta keywords tag, it should be unique for each page you place it on.
The keywords tag is a good place to put common misspellings, synonyms, and
alternate versions of a word.
